![]() ![]() More than audience impact, this increasing ROI can also be attributed to better tools for tracking and quantifying the performance of the medium. This is significantly higher than 33% back in 2015. About 87% of marketing teams say that video gives them a positive return on investment in 2022. With a better understanding of the medium among audiences, it is not surprising that video marketing trends and campaigns are providing businesses with revenue. Similarly, about 92% of marketers say that video is an important element of their campaigns. In 2022, about 86% of businesses, large and small, are taking advantage of videos as a marketing tool. In fact, of the American population aged 12 to 44, more than 90% are digital viewers.Īs a result, businesses and marketing experts are taking notice. Even while this expansion was fueled by both the young and the old, the most recent numbers still show that young adults make up the largest demographic of digital video users. In the United States alone, 244.4 million people watched digital videos in 2020. While blogs and similar content are still the bread and butter of digital marketing, the rise of video platforms, from YouTube to TikTok has pointed the future of marketing towards moving pictures. The list below explores platforms that can assist you in creating movies and clips. Video editing software comes in handy here because it simplifies and speeds up the otherwise laborious process of making video assets. ![]() Moreover, the idea of video marketing is daunting because of the time and effort required to develop a video. On the other hand, the best video editing tools will not only help you to save time, but they could end up saving you quite a bit of money as well. You may think video marketing is too expensive for your growing business, but several excellent video editing tools are available on the market that you may actually want to try out.Įxpert video editors could command salaries that might easily wipe out a startup’s cash. To reach a wide audience, many businesses have begun to embrace video marketing, which has become one of the most popular forms of online promotion in recent years. While technological advancements have profoundly affected all of these areas, business marketing has truly embraced the digital age. Technology has slowly permeated every industry, from academia to medicine to the arts. Over half of the world’s population has moved online in the past decade, establishing this period as truly digital. Its powerful features and easy-to-use interface make this video editing software the perfect tool for individuals and businesses alike, allowing them to produce top-quality video assets, from vlogs to advertisements. ![]() The best video editing tool in 2023 is Final Cut Pro. ![]()
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